💨 Abstract

The UK has introduced new laws to ban hidden fees and fake reviews, estimated to save Brits £2.2 billion annually. Under the Digital Markets, Competition and Consumer Act 2024, businesses must disclose all unavoidable fees and are accountable for the integrity of product reviews. The move aims to combat 'dripped' pricing practices and fake reviews prevalent in sectors like entertainment, travel, hospitality, and restaurants.

Courtesy: metro.co.uk

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