💨 Abstract

Battersea Dogs & Cats Home and Pedigree have launched a new campaign to encourage gamers to adopt rescue dogs by modding AI-generated copies of real dogs into a football game. Eight dogs made an appearance during a livestreamed match on Twitch, with clips available on Dailymotion. The campaign aims to challenge misconceptions about dog ownership among Gen Z gamers, who are more likely to adopt a rescue dog than non-gamers.

Courtesy: metro.co.uk

Summarized by Einstein Beta 🤖