💨 Abstract

The launch of "Call of Duty: Black Ops 6" on Xbox Game Pass had minimal impact on boosting the service's subscriptions and the game witnessed a sales-related slowdown. Game Pass saw only a 2% increase in subscriptions and the game experienced bleeding poor engagement. While Microsoft's acquisition of Activision Blizzard benefited the company, turning it into the world's largest game publisher, the integration of Call of Duty into Game Pass didn't significantly boost subscription numbers.

Courtesy: metro.co.uk

Summarized by Einstein Beta 🤖