💨 Abstract

Cadbury is launching an Iced Latte Dairy Milk chocolate bar with temperature-activated packaging that changes color when chilled. This is unusual because Cadbury previously advised against refrigerating chocolate. The new bar features smooth coffee cream, biscuit pieces, and classic Cadbury chocolate. The packaging uses thermochromic technology to reveal summer-themed designs when cooled. Additionally, regular Dairy Milk bars will have similar color-changing wrappers.

Courtesy: Courtney Pochin