💨 Abstract

Hailey Bieber announced that her beauty brand, Rhode, has been sold to e.l.f. Cosmetics for $1 billion. The deal includes Rhode's full product range, from skin care to makeup, and a viral phone case. Bieber will continue to play a significant role, taking on the titles of Chief Creative Officer and Head of Innovation for Rhode, as well as a strategic advisor to e.l.f.

Courtesy: Laura Harman