💨 Abstract

SXSW, a renowned conference covering music, art, business, and innovation, debuted in London for the first time, focusing on Shoreditch. The event aims to celebrate London's cultural richness and encourage attendees to explore new ideas and experiences. SXSW CEO Max Alexander highlights the city's unique blend of creativity, technology, and philosophy. The conference addresses themes like AI, health, tech, business, and creativity, featuring hundreds of businesses and artists.

Courtesy: Sarah Hooper