💨 Abstract

Lucy Ellis, 27, started a book club in London after struggling to make friends and wanted a more relaxed reading group. Posting on Instagram in 2023, her club grew rapidly, leading her to quit her job to run it full-time. Book clubs have seen a significant increase, with a 350% rise in book-related gatherings on Eventbrite and a 4.8% increase in print book sales in 2024.

Courtesy: Eleanor Noyce