💨 Abstract

Selfish Supps, a female-focused sports nutrition brand, addresses the need for products tailored to women's unique health requirements. Founded by sisters Tammy, Emilee, and Amy Hembrow, the range includes seven vegan, gluten-free, and halal-certified products designed for energy, digestion, hydration, and muscle recovery. Products include plant-based protein powders, gut health powders, and electrolyte drinks.

Courtesy: Maisie Bovingdon