💨 Abstract

A "Hollyoaks" scene featuring Kieron Richardson was found to breach two Ofcom rules involving product placement. The episode included a prominent, promotional reference to the credit-checking company ClearScore, which was previously the show's sponsor. The scene showed Richardson's character, Ste Hay, using the ClearScore app to discuss financial options with his son, which Ofcom deemed to be unduly prominent and promotional, violating the regulator’s guidelines.

Courtesy: Michael Adams