💨 Abstract

The Elm Tree Inn, a historic pub in Langton Herring, Dorset, was reopening in 2023 with the help of a viral TikTok campaign by the Friends of the Elm Tree. The community raised significant funds to purchase the pub after it was forced to close due to pandemic challenges and high costs. The campaign featured the use of popular Gen Z vocabulary to attract attention.

Courtesy: Katie Boyden