💨 Abstract

Canterbury, a UNESCO Heritage City, faces a paradox where increasing tourism does not translate to prosperity for local businesses. While tourist numbers have risen, small shops and independent art galleries are struggling. High street chains and mass-produced tourist souvenirs are outcompeting them, and the cathedral, a major attraction, draws visitors who spend little elsewhere. Short-term rentals also threaten local accommodation. Despite this, some businesses like the Canterbury Punting Company thrive.

Courtesy: Lillie-Rose Lenga-Kroma