💨 Abstract

Domino's is launching a new fried chicken brand called Chick 'N' Dip, offering tenders, wings, and boneless bites with nine global-flavored dips. This move aims to tap into the £3.1 billion fried chicken market in the UK. The trial will start in 187 stores in the north west of England and Northern Ireland, with plans to expand nationwide if successful. Despite recent stock challenges, Domino's sees this as a growth opportunity.

Courtesy: Kristina Beanland