💨 Abstract

A new skincare brand, [coat]s, launched a parody "Jellyfish Sting Serum" with a matching "Stinger Gun" to mock extreme Gen Z beauty trends. The campaign highlights the harmful effects of overcomplicated routines and misinformation, especially from TikTok, where 49% of young users discover products. Dermatologists warn against overusing strong actives, which can irritate sensitive teen skin.

Courtesy: Emma North