💨 Abstract

The UK's fried chicken market is booming, with numerous international chains like Raising Cane’s, Chick-fil-A, and Popeyes expanding rapidly. Chicken’s affordability, versatility, and perceived health benefits make it popular, especially during economic uncertainty. Social media and celebrity endorsements further fuel demand, with trends like spicy chicken gaining traction. Popeyes, in particular, has thrived by focusing on quality and customer experience.

Courtesy: Courtney Pochin