💨 Abstract

Amazon’s gaming division has struggled to compete with Steam, despite years of effort. A former exec, Ethan Evans, revealed that Amazon underestimated user habits, assuming its size and acquisitions (like Twitch and Reflexive Entertainment) would attract gamers. Services like Luna failed to replace Steam, and Amazon has since cut jobs, including those working on *New World* and a scrapped *Lord of the Rings* MMO.

Courtesy: Michael Beckwith