💨 Abstract

Sisters Fleur East and Keshia founded Kurl Kitchen, a natural haircare brand inspired by Ghanaian ingredients, after their father’s sudden death in 2020. Despite initial setbacks—including product failures and self-funding challenges—their leave-in conditioner gained traction, leading to a Boots launch. Now, they aim to expand globally, emphasizing resilience and family legacy. Their journey highlights overcoming obstacles and celebrating natural hair.

Courtesy: Rosie Murray-West