💨 Abstract

Cadbury is discontinuing its Fruitier & Nuttier Trail Mix and Dairy Milk Fruitier & Nuttier bars due to declining sales, despite initial positive feedback. The range accounted for only 0.05% of Cadbury's annual sales. The company plans to introduce new 'better-for-you' products and focus on portion control and education, promoting items like Cadbury Delights, which contain fewer than 100 calories per bar.

Courtesy: Alice Giddings