💨 Abstract

Sainsbury’s has unveiled its 2025 Christmas advert, featuring Roald Dahl’s beloved BFG teaming up with a real-life Sainsbury’s employee, Annie, to protect festive meals from a giant thief. The ad emphasizes affordable, quality meals for families and supports Comic Relief in distributing five million meals to those in need. The BFG was brought to life using life-size models for realistic proportions.

Courtesy: Sabrina Barr