💨 Abstract

Borough Market has clarified that it hasn’t banned influencers but enforces a long-standing filming policy to prevent congestion. A viral video showed food reviewers being asked to leave for unauthorized filming, sparking debate. While some creators argue the rule stifles free expression, others support it to reduce overcrowding. The market encourages influencers to apply for permission, especially during busy hours, and is reviewing its policy to remain welcoming. The controversy highlights tensions between social media promotion and market operations.

Courtesy: Courtney Pochin