💨 Abstract

Brooklyn Beckham accused his parents, David and Victoria Beckham, of prioritizing "Brand Beckham" over family, alleging manipulation and control. Despite the serious allegations, experts suggest that the Beckhams' brand is resilient due to their strategic normalization and public silence. The family's image, built over decades, has weathered scandals and is seen as an institution rather than individual personalities.

Courtesy: Brooke Ivey Johnson