💨 Abstract

Peter Jones advised a Dragons’ Den contestant, Dr. Catherine Fernando, who invested £400,000 in her vegan medical bag company, Iyasu. Despite her significant personal investment and 1,550 bags of stock, none of the Dragons invested. Jones suggested partnering with a retailer to sell her products on consignment. Catherine left without investment but appreciated their feedback. This episode followed Peter's rare emotional moment, praising an entrepreneur's philanthropic efforts.

Courtesy: Milo Pope