💨 Abstract

Microsoft's new Xbox CEO, Asha Sharma, has outlined the future of Xbox, focusing on flexible pricing and a potential shift in exclusive games strategy. Sharma acknowledges past failures in connecting with players and aims to improve console features, PC presence, and pricing. Xbox will maintain a 'play where you want' mentality, with the next console, Project Helix, serving as a foundation. The company is considering a new stance on game exclusivity and plans to expand into China and mobile audiences.

Courtesy: Adam Starkey