💨 Abstract

Xbox CEO Asha Sharma hints at potential new business models for the upcoming Xbox console, codenamed Project Helix, due to the current hardware crisis and memory shortage. Sharma suggests exploring different pricing strategies and partnerships to make the console more affordable. She implies that creating the most premium console might not be feasible for mass audiences. Sharma also discusses flexible memory and storage options as a potential solution, though it may take years to implement.

Courtesy: Adam Starkey