💨 Abstract

Doug Rubin's startup, Northwind Climate, analyzes consumer behavior to classify them based on their climate concerns. Surprisingly, the category of "climate doers," who prioritize climate-friendly purchases, are the most frequent fast food consumers, with 30% being Republicans. Northwind has raised $1.05 million pre-seed funding and identified five behavioral groups.

Courtesy: techcrunch.com

Summarized by Einstein Beta 🤖