💨 Abstract

Spotify announced the launch of Spotify Ad Exchange (SAX), a programmatic offering that allows advertisers to reach Spotify's logged-in users via real-time auctions. SAX will offer full addressability and measurement capabilities, and will be available in multiple regions. Spotify also revealed plans to integrate AI into its advertising offerings, enabling marketers to use Gen AI to create ads using Spotify Ads Manager.

Courtesy: techcrunch.com

Summarized by Einstein Beta 🤖