💨 Abstract

Twitter's UK entity, Twitter UK Ltd, experienced a 60% decline in revenue and profits following Elon Musk's takeover and changes to moderation controls, according to accounts filed to the UK's Companies House. The decline was due to concerns about brand safety and content moderation. Employee numbers also dropped significantly, and the company is taking measures to improve platform safety and moderation, aiming to educate advertisers about these initiatives.

Courtesy: techcrunch.com

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