💨 Abstract

Google suspended over 39 million advertiser accounts on its platform in 2024, a threefold increase from the previous year, to combat ad fraud. The company leveraged large language models (LLMs) and human experts to detect and suspend accounts, with a focus on deepfake ad scams and public figure impersonations. In the U.S. alone, Google suspended 39.2 million accounts and took down 1.8

Courtesy: techcrunch.com

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