💨 Abstract

Instagram has introduced a new feature, Blend, which allows users to create personalized, invite-only reels feeds for friends. This feature refreshes with new content daily and aims to reintroduce a social element to Instagram, focusing on exploring friends' interests and discovering new content together. Blend is unique to Instagram compared to TikTok and could help boost reels' discovery and watch time on the platform.

Courtesy: techcrunch.com

Summarized by Einstein Beta 🤖