💨 Abstract

Social media platforms like Threads, Instagram, and TikTok are giving users more control over their feeds by allowing them to personalize recommendation algorithms. Threads introduced "Your Algo," enabling private customization of content preferences. Instagram's "Your Algorithm" tool lets users see and adjust topics shaping their recommendations. TikTok's "Manage Topics" tool allows users to customize content preferences and includes AI-powered Smart Keyword Filters. These changes aim to tailor feeds to user interests and boost engagement.

Courtesy: Aisha Malik