💨 Abstract

Colgate-Palmolive India used a unique exhibit at Mumbai's botanical garden to raise awareness about the importance of changing toothbrushes regularly. The exhibit, named 'Indianis Dentris', featured a highly overused toothbrush disguised as a new flower species, aiming to break consumer inertia about toothbrush replacement.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖