💨 Abstract

ABB, a Swiss company specializing in electrification and automation, has introduced a new brand positioning: "We help industries outrun – leaner and cleaner". This positioning emphasizes ABB's commitment to keeping its partners running at high performance while helping them operate more productively and sustainably. The new tagline is 'Engineered to Outrun', replacing the previous one. The brand's visual expression is also being updated to reflect this new positioning.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖