💨 Abstract

Skincare brand Alite has launched a new campaign, "From Alite, with Love," ahead of Valentine's Day, encouraging self-care and authenticity in skincare. The initiative invites individuals to reflect on their relationship with their skin, write a letter to it, and make a commitment to nurture it. The focus is on embracing imperfections and aligning with broader conversations about self-acceptance and holistic skincare.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖