💨 Abstract

The article discusses the debut episode of the podcast "Crafting Bharat: Brand Ki Baat," which features conversations with masterminds in the brand communications industry, including Atul Sharma of Ruder Finn India and Sameer Seth of Dolby Laboratories. They discuss changes in the industry, the importance of clear objectives, localizing global brands, and the impact of AI on the industry.

Courtesy: theprint.in

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