💨 Abstract

Amazon MX Player's crime drama series Aashram has captivated over 250 million viewers in India, topping Ormax Media's most-watched streaming originals list for four weeks. The series, featuring Bobby Deol, has shattered myths about crime dramas appealing only to male audiences, with over 20% of its audience being women. Aashram resonates with diverse age groups and regions, and has attracted multiple sponsors.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖