💨 Abstract

Axis Max Life Insurance Ltd. revolutionized Out-of-Home advertising with an immersive 3D anamorphic display, reinforcing its 'Double Bharosa' commitment to trust and protection. The campaign, featuring cricket stars Rohit Sharma and Ritika Sajdeh, extended across 200+ sites in 20 cities, incorporating 3D visuals, double-decker buses, and mixed reality experiences.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖