💨 Abstract

Amazon.in is the top choice for consumers buying consumer electronics online during the festive season, according to a survey by Counterpoint Research. Key factors for customers to choose Amazon.in were trust, fast delivery, reliable delivery, availability of latest devices, wide selection of products, No Cost EMI, return policy, product information, and seller & bank backed deals. Attractive offers and deals emerged as the primary factor for buying consumer electronics online.

Courtesy: theprint.in