💨 Abstract

During India's festive season, new research from Infobip shows that different generations have varying communication preferences with businesses. Baby boomers prefer more varied content and chat apps, while Gen X wants product updates. Millennials are open to new channels like chatbots, and Gen Z expects personalized, two-way communication. Retailers must personalize their approach to enhance sales and customer loyalty.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖