💨 Abstract

FiatPe, the official payments partner of Mumbai Indians, launched a high-energy street marketing campaign in Mumbai. A FiatPe-branded truck with cheerleaders and giant mock tickets drove around, promoting a "Scan & Win Ticket to Wankhede" contest. The activation went viral, generating excitement on social media and featuring influencers. The campaign aimed to highlight secure payments and create memorable moments. It was executed by Chakliart Advertising Agency.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖