💨 Abstract

GAPPU's Jambox, a portable percussion instrument launched 5 months ago, has become a social media sensation in India, accumulating over 155 million views. Designed for easy, spontaneous music-making at social events, Jambox combines portability and rich acoustic performance. Despite its popularity, high Internet demand, and global traction, GAPPU ensures quality by manufacturing them through workshops in Kolkata.

Courtesy: theprint.in

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