💨 Abstract

Garnier Black Naturals, a green beauty brand, has partnered with Indian cricket idol Mahendra Singh Dhoni and his wife, Sakshi Singh Dhoni, to establish trust in hair colors. The campaign focuses on the brand's natural-looking hair color and the Dhonis' endorsement, creating a new 'T'rust symbol in hair colors.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖