💨 Abstract

Israeli piping solutions brand Huliot India Pipes has signed 12 Miss India models for a brand campaign, making it the first company in India to do so. The campaign, focused on sustainability and localized advertising, features models representing different states where Huliot has a significant market presence. The initiative includes an exclusive 2025 calendar and aims to strengthen brand recognition. The campaign is seen as a shift in the traditional marketing landscape of the piping industry.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖