💨 Abstract

IBI Media Technologies, a successful real estate technology company, has acquired the RoofandFloor brand from KSL Digital Ventures Limited, a company of The Hindu group. RoofandFloor.com is a trusted and recognized digital real estate platform, now operating as a separate vertical within IBI's portfolio. This move aims to strengthen IBI's national brand architecture while preserving its hyperlocal strategy in key cities.

Courtesy: theprint.in