💨 Abstract

India is poised to lead the growth of Application-to-Person (A2P) Rich Communication Services (RCS) in Asia & Oceania, according to a report by Infobip and Omdia. RCS, the next iteration of SMS, enables richer messaging experiences and is expected to quadruple globally over the next five years, generating revenues of USD 4.2 billion by 2029.

Courtesy: theprint.in

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