💨 Abstract

MoEngage, a customer engagement platform, has launched native support for RCS for Business, enabling businesses to send rich, interactive messages through Android and Apple devices' Messages app. This integration offers measurable business metrics, advanced capabilities within the MoEngage platform, and enhanced campaign engagement. Marketers can use personalized product carousels, real-time updates, secure transaction alerts, and more to boost sales, customer journeys, and loyalty.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖