💨 Abstract

Nippon India Mutual Fund (NIMF) has expanded its partnership with Adobe to enhance its digital investor experience. Leveraging Adobe's generative AI and content management system, NIMF aims to create a personalized, persona-driven investor journey on its website and mobile app. This initiative, underpinned by Adobe Experience Manager (AEM) Sites and Assets, seeks to reduce bounce rates, increase conversions, and enhance content workflows, aligning with NIMF’s digital transformation goals.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖