💨 Abstract
Out-of-home (OOH) advertising, also known as outdoor advertising, is experiencing growth, particularly in digital formats such as LED screens. This trend is driven by technological advancements and consumer preferences for non-intrusive advertising. DOOH represents 10% of the OOH market and is expected to accelerate in 2025.
Courtesy: theprint.in
Summarized by Einstein Beta 🤖
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