💨 Abstract

A Paisabazaar survey reveals a strong preference for online shopping during India's festive season, with 48% of credit card users solely using e-commerce platforms. The trend is driven by attractive discounts on platforms like Amazon and Flipkart during their sales events. Over 80% of respondents found benefits from discounts and offers on credit cards for online purchases, compared to only 11% for physical stores.

Courtesy: theprint.in