💨 Abstract

The P.C. Chandra Jewellers Goldlites Diva beauty pageant, launched in 2013, empowers and nurtures young women across Eastern India. Over the years, it has transformed into a holistic development platform, focusing on inclusivity and regional representation. The event leverages traditional and digital media for promotions and collaborates with local media outlets.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖