💨 Abstract

Infobip's latest Messaging Trends Report shows a rapid increase in Rich Communication Services (RCS) adoption in India, with an 850% year-on-year surge in usage. Businesses worldwide are embracing RCS for engaging customer interactions. Mobile app interactions saw a massive 2301% increase, while WhatsApp and social media interactions also grew significantly. SMS remains a strong communication channel for brands.

Courtesy: theprint.in

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