💨 Abstract

Branded residencies marketed as exclusive, offering a curated lifestyle, often overlook timeless design and practicality for local conditions in India. While they offer global brand association and concierge services, authenticity, flexibility, and long-term investment security can be compromised. True luxury lies in properties that celebrate local craftsmanship, cultural heritage, and individuality.

Courtesy: theprint.in

Summarized by Einstein Beta 🤖